Perhaps, just perhaps, I'm reading too much into this...
But can anyone tell me why, on a page newly risen to trumpet the debut of the iPod mini, can you find Noam Chomsky?
Yes, that Noam Chomsky.
"Books on iPod mini
The iTunes Music Store features hundreds of the latest and greatest audiobooks. Listen to Madonna narrate The English Roses or laugh at Steve Martin. Learn how Bilbo found the ring in J.R.R. Tolkein’s The Hobbit. Let The Da Vinci Code by Dan Brown keep you spellbound. The iTunes Music Store spans the spectrum from the Autobiography of Benjamin Franklin to Noam Chomsky’s latest. With audiobooks on your iPod mini, you can while away your commute commercial-free. iPod mini bookmarks where you pause, even when you listen to music at the gym in the meantime."
Maybe it's a completely neutral 'author-chosen-at-random' kind of thing.